The commercial world is constantly evolving. In the Internet age, what is “business as usual” is continually substituted for new and effective techniques for guaranteed profit. But with dynamic changes in the business atmosphere, it is easy for businesses to miss out on potential lead generations. This is where effective marketing comes into play.
Below are some interesting facts
- In 1984, a person saw an average of 2,000 ads per day. By 2014, they saw around 5,000 (Content Marketing Institute).
- 64% of consumers purchase after watching a branded video (Forbes).
- 92% of searchers will pick business on the first page of local search results (SEO Expert).
What do the statistics above mean to you and for your business?
For a business, small or big, gaining a substantial share in the consumer market has proven more crucial than ever. This is only achieved through consistent and effective marketing strategies and campaigns. Marketing objectives can be handled either in-house or outsourced to a marketing consulting firm. Most business owners will debate building an in-house marketing team is the better route to take. Deciding on which is a better option is totally up to you.
Below are 4 reasons for working with a marketing firm.
4 Reasons Why a Hiring Marketing Consultancy Is Beneficial for Your Company
You Gain Access to Professionalism and Experience
Marketing agencies understand the rules of the game. Most have been in it long enough; acquiring years of experience and expertise. Putting together an internal marketing team leaves room for trial and error. Outsourcing your marketing needs will give your business access to quality work, and proper market research and market analysis.
You Get Your Money’s Worth
Opting for in-house marketing entails interviewing new employees, recruiting and training them, and getting them on board with the rest of the company. All these require a substantial amount of money. The cost of acquiring and maintaining an internal marketing division can hurt in the short and long run. Hiring a marketing agency will save your business’ bottom line as you would only need to pay a fixed fee and not a full-time salary.
Access to Up-To-Date Tools and Technologies
There is a plethora of tools and technologies used for marketing. Determining which is suitable for your business and acquiring the required know-how can be overwhelming and time-consuming. As it’s said in the business sector, time is money. Contracting out to a marketing agency proves a smarter option as they have access to necessary tools for achieving objectives such as effective SEO, social media marketing, and competitive research and analysis for their clients.
Fresh Perspectives for Solutions
Sometimes an extra set of eyes is all that is needed to see the big picture and to discover solutions for a problem. This is another advantage of working with a marketing consultancy. By conducting audience analysis, they can help businesses learn new ways to engage existing clients and attract prospective customers through outbound marketing strategies and campaigns.
The Takeaway
You already have a lot on your plate running your business day-to-day and there are so many aspects of your business to attend. Incorporating the expertise of a marketing consultancy will be the best option in aiding you in growing your business top and bottom lines.
