Online Presence Questionnaire

About your business
What is your business about? Describe your field of operation and your business directions. List anything else you would like your potential customers to know about you in the first place.
What problem do you solve for your customers?
Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their visual identity?
What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?
Is there a unique story behind your business or business name?
What are the possible ways to refer to your company? Please give us its full name, allowed abbreviations and spelling variants.
Share 5 adjectives or words that best describe your company?
Does your company have a formulated mission and/or goal? If you have a slogan or a tagline, please include them, too.

About the project
What are the deliverable for the visual identity? Check all that apply.
Others
Please Specify if you need a specific Item
Does any of your current material need to be updated to match the new visual identity? If yes, please specify.
Who are the decision makers on this project? What is the turnaround time for taking a decision?
What timelines are you looking at for this project? What is your budget?

About your customers
Describe your ideal customer (or customer groups); if possible, including their age, sex, occupation, social status, income level etc.
What is the primary message that you want to convey to your customers?
Use 5 adjectives or words that best describe your ideal customer.
Do you have any market research about your ideal client or your product/business that you can share with us? If yes, please attach.

About the identity
Is it the first version, or are you looking to redesign your existing logo?
What is the aim of developing the new identity/logo? What are the practical goals you want to achieve with this new logo? Why now?
If you want your logotype to undergo a redesign, describe the things you don’t like about it and wish to see corrected.
Do you have specific guidelines do’s and don’ts about the color scheme and other elements of visual identity? If yes, please specify.
List 3 links of logos/brands whose visual identity inspires you. Try to mention why you like these logos, and note possible disadvantages, if any.
It is desirable that these logos represent companies from your business sphere (same field).
List 3 links of logos/ brands that you thought were weak, and what made you feel that way about them?
Characterize the mood and the associations you would like your new logo to convey. What is the impression you would like people to get when seeing your logo?
Do you have any particular images or symbols you associate with your product or company which you would like us to incorporate into your new logo? (e.g. animal, building, tree, ship, abstract shape, initials, etc.)
Using 5 adjectives or short phrases, describe how your target customers should perceive the new logo.
(Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.)
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Online Presence